If you are a video marketer you know how frustrating and time consuming it can be to put together some decent video. And if you need to make several of them every day, for clients or your own projects, then it gets even more frustrating because there is simply not enough time in one day.
Of course, everything depends on what kind of videos we talk about.
Each business niche will little bit vary, and each type of video have a different purpose.
It can be just a simple announcement of a product or service with the contact info – those are usually short and to the point. You can create these types of videos quite quickly using the VideoRobot tool app mentioned in the video.
Next kind of video can be a free tutorial, training, info, just like this YouTube video marketing training that you are watching now.
It is better to make your videos too short, leaving the viewer wanting more than to make them too long. Most people don’t have the attention span to sit there waiting to get what they’re looking for. If the information you are videoing is longer than 10 minutes, consider making more than one video.
It’s best to make as many videos as you can. Your viewers should be able to come back frequently and find something new each time. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.
You do not need to spend a fortune to create high-quality videos. If your video is in focus and balanced, there’s no need for professional equipment. You really don’t even need to write a script or be too confident. You should try being natural and speaking as you normally do. Actually, it may not be necessary for you to do this. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.