I just answered the question what is the best way to build the backlinks on Quora, and thought that it’s one of those important questions that many beginning SEOs or small business owners trying to optimize their websites ask.
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I don’t think that there is just one best way to build high-quality backlinks, that’s why I always recommend diversifying between different strategies. The most common being Guest Posting, Press Releases, Media Buying, and PBN strategy.
But if I would pick the one that is the most effective and solid (for legitimate business), then it’s Guest Posting. Only what it requires is being able to produce interesting and high-quality content and being patient with contacting other bloggers and webmasters.
It’s also a good way for beginners to get in the market and build some relationships and connections between other marketers, bloggers, etc.
Using Press Releases is a quick way to gain visibility and publicity for a temporary time, and because the news is being shared in well known and respected News Channels (ex: ABC, CBS, NBC), it’s automatically giving you an authority from a reader’s point of view but also giving a positive signal to the search engine’s algorithm that there is something important, may be worthwhile to boost is rankings, trust, and authority.
PBN (private blog network) is a good strategy too, but it requires a good deal of right know how to properly establish one to gain maximum power and be on the safe side. Over the years many people have been hit badly after using PBN strategy the wrong way, and their websites and blogs been penalized by search engines. That’s why this SEO strategy is for advanced marketers.
P.S. It’s a long term strategy to build an effective PBN.
Mostly what I would recommend is to use all the strategies frequently with regularity, and it’s your Red Pill Growth. People are still looking for the secret formula to get a lot of traffic and make a lot of money, but the truth is that there is no such a thing. If you think so, you are just being a victim of close-minded guru idiots who are just trying to fool people to make money, but their magic secret traffic getting and money making formulas don’t work.