In these days there is so much misleading info and bias running around the internet that it’s not just that it can be hard to find the effective SEO company/agency, but it’s also hard to find the info on how to go about finding and choosing the good and effective SEO agency/company.
There are just so many things going on, all the different complicated vetting tips what one should do and ask etc.
I am not saying that it’s not a good idea to ask various different questions about the company/agency and their services, but it can be totally irrelevant if there isn’t established Trust between agency and client through absolute transparency and truth whether the SEO agency can deliver what a client is asking for, or explain what is realistic to achieve without unnecessary jargon and fogging the customers/clients mind.
I am a big believer in establishing transparency and trust beforehand, otherwise, it’s difficult to work together to grow the client’s business.
One of the signs of a genuine SEO company/agency is that they are outcome independent and do not push too hard to convince the client/business to hire them.
I hope this makes sense.
This answer was originally submitted on Quora.com by Miro Leppelt to help small and medium-sized businesses to understand search engine marketing and it can be beneficial for business.