As we know, for the last decade and a half, Google has been the leading search engine on the internet, the most visited domain on the internet because of it’s a super smart and sophisticated algorithm that goes through and sorts and serves the content to its users. And there is no doubt that Google did a good job on delivering the targeted content to the users, and that they’ve been always ahead of other search engines.
Now, we understand that the main goal behind the updates is to satisfy the users and advertisers (digital marketers doing paid ads) at the same time, but how does algorithm changes affect digital marketers and SEO experts?
We can think of SEO professional as a pirate in a massive ocean called Google, and even bigger that summons them all called the internet. The main job of a search engine optimization expert is to find and sort through as much information as he/she can, do the parallel tests, look for publishing and linking opportunities, building a network of private websites as well as guest posting opportunities, making sure the site is fast loading and responding, and other SEO technicalities that add to the overall performance of the website in the search engines.
So it is a really tedious job, like a mad scientist looking for new never before found ways, the SEO expert is constantly looking for the loopholes in the algorithm that sorts the organic content. Google doesn’t go out saying exactly how the algorithm works and exactly what to do to be at the top of the searches.
NOBODY suppose to know this!
Every algorithm update changes the rules a little bit or a lot, depending on what was the most important issue to solve, speaking in terms of delivering the content to users.
Google released its new major update in early December of 2020 and is being rolled out in phases, now being phase one.
But what actually happened after they released the update?
I can describe that a little bit as some of my and other experts’ data already show what’s happening. Again, we still have to wait a few more weeks to get more data, but we can see the positions of the sites in Google are moving/dancing. Some newer websites are suffering position losses, while the older sites with high-quality links are moving up.
So again, it’s always what it’s been about, pushing the quality and authority sites up and getting rid of low quality smaller websites. Maybe there is some other agenda behind core updates than to satisfy users and advertisers but that is for a different talk.
What to Do After the Google Update?
Not really much. High-quality links from authority websites are still the main indicator and the age of those links and the domain itself. If you do guest posting, check the sites you are posting to, especially the relevancy and quality of incoming links to the site, and the age of the site. If you build PBNs from domain auctions or domains that have expired, age, and quality of links linking to the site too.
If your website been hit hard with this new algo update, It’s a probably good idea to find the relevant high-quality aged domain at the domain auction (GoDaddy, NameJet, Sedo, etc.). YOU will spend anywhere from $150 to $3000, depending on how good domain you want to buy, there is literally no price ceiling, but you definitely don’t want to spend more than $5000 even if your budget allows that.
That’s it for now and chat ya soon!